![](https://assets-global.website-files.com/60103a59c8b1241082691f22/60175ed4a30490948a288314_DwaynesWebsite.jpg)
CLIENT
Dwayne's Photo
CONTEXT
Rebranding with fresh look
Working across redesign of brand, new e-commerce website, packaging and much more. Founded in 1956, Dwayne’s Photo has been a leader in the film processing industry for over 60 years. We wanted to continue to celebrate their humble beginning as we move forward with a new modern look.
REBRAND
Lifting brand with modern aesthetic with retro roots
Our exploration spanned across inspiration from retro aesthetics and utilizing classic artifacts from old school film.
![](https://assets-global.website-files.com/60103a59c8b1241082691f22/60176062791717d5aeec85f7_Screen%20Shot%202021-01-31%20at%2012.05.41%20PM.png)
![](https://assets-global.website-files.com/60103a59c8b1241082691f22/6017605fc2833ac56fd11c84_Screen%20Shot%202021-01-31%20at%2012.05.25%20PM.png)
![](https://assets-global.website-files.com/60103a59c8b1241082691f22/601761f41f9fd0ff6bb5f4f0_Concept1_Package.png)
![](https://assets-global.website-files.com/60103a59c8b1241082691f22/6017605ea2b63e6abb175650_Dwayne%27s%20Photo%20Brand%20Refinement%20Options_Colorways.png)
![](https://assets-global.website-files.com/60103a59c8b1241082691f22/60176061bd4407ff2b5f2342_Screen%20Shot%202021-01-31%20at%2012.05.50%20PM.png)
![](https://assets-global.website-files.com/60103a59c8b1241082691f22/60176061aade427578831567_Screen%20Shot%202021-01-31%20at%2012.06.01%20PM.png)
FINAL REDESIGN
Retro made modern
Our final rebrand included a functional e-commerce website, product packaging and more.
![](https://assets-global.website-files.com/60103a59c8b1241082691f22/60175feeb166392258208c4b_DwaynesWebsite2.1.jpg)
![](https://assets-global.website-files.com/60103a59c8b1241082691f22/601761cd5b251ac6803d91cb_Concept1.png)
![](https://assets-global.website-files.com/60103a59c8b1241082691f22/6017625b0cb00c1b6bd50022_Screen%20Shot%202021-01-31%20at%2012.06.11%20PM.png)
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